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Career Fest

My MOJO Ad team was tasked with creating the branding and strategy for the 2018 Strategic Communication Career Fest.

 

We created a fully integrated campaign to reach our audience of juniors and seniors in the Strategic Communication department. 

 

My role as Digital Strategist was to create a strategy to best reach and engage with our audience through social media.

I worked closely with the Media Planner to develop a social media strategy that would help us reach our audience on Twitter, Facebook and LinkedIn.

Social Strategy

Social content

I helped create content to post on our social channels and oversaw the scheduling and managing of the posted content.

Integrated campaign

Check out my team's full integrated campaign below.

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